Facebook Chief Financial Officer David Ebersman said wireless carriers still generate $100 billion annually in text message fees. In the long run, WhatsApp may become the first Facebook service that isn’t monetized through ads. (On its website, WhatsApp claims that it is profitable.) Zuckerberg called this a “promising” monetization model, though he wouldn’t disclose how much money WhatsApp has made off this model so far. Right now, in select countries WhatsApp charges users a $0.99 annual subscription fee after the first year of use. Instead the company will continue to expand its subscription service.
“I don’t personally think ads are the right way to monetize messaging,” Zuckerberg said. “Remember, when advertising is involved you the user are the product.” Facebook generated almost $7 billion as an “ad clearing house” in 2013.īut both Zuckerberg and Koum said they had no intention of bringing ads to WhatsApp. “We wanted to make something that wasn’t just another ad clearinghouse,” he wrote. In a 2012 blog post, the WhatsApp CEO derided Internet firms that generate profits by leveraging people’s data to sell ads. Judging by Koum’s past statements, the pairing of the two companies may seem like a clash of ideologies. “We think that WhatsApp is on a clear path to have a billion people using their product,” he said. WhatsApp’s rapid growth on mobile seems to be the main thing that appealed to (or alarmed) Zuckerberg. The company has spent the last two years trying to quickly adapt its desktop-first business into a mobile-first one. Suddenly, though, Facebook has them all beat. And of course there’s Snapchat, which has been in the media spotlight ever since it reportedly turned down a $3 billion buyout offer from Facebook. Kik, which claims to be popular among teenagers, has 100 million registered users. The Japanese service Line has emerged as a popular competitor that now boasts over 300 million registered users. Facebook has its own app, called Messenger, which it says will continue to operate independently of WhatsApp. Instagram allows users to create and share photos, stories, and videos with their friends and followers.Facebook has long been looking for a way to elbow its way into the messaging space, which has exploded in popularity as people dump traditional texting plans in favor of Internet-based services. It allows users to share text and voice messages, make voice and video calls, and share images, documents, user locations, among other contents.
WhatsApp Messenger, or simply WhatsApp, is an American freeware, cross-platform centralized instant messaging and voice-over-IP service application. READ ALSO: Police detain #EndSARS protests WhatsApp group administrators Users of Facebook and Instagram applications could not view posts on refresh, while WhatsApp messages could not be sent or received.įacebook was founded in 2004 by Mark Zuckerberg, who later bought WhatsApp and Instagram from the former owners. Other products related to the apps, such as Facebook Workplace, were also observed to have stopped working. The three apps are owned by Facebook, an American company offering online social networking services, and are run on shared infrastructure.Īll three apps stopped working shortly before 5.00 p.m.
Three famous social media platforms – WhatsApp, Instagram and Facebook – stopped functioning on Monday evening.
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